Analytics Alternatives
European Analytics
GDPR-compliant analytics tools that respect user privacy. No cookie banners, no consent fatigue, no data shipped to the US.
Why European analytics matter
Since the Schrems II ruling invalidated the EU-US Privacy Shield, using US-based analytics tools like Google Analytics has become legally complex. Many EU data protection authorities have ruled GA4 illegal for websites targeting European users. European analytics tools solve this by processing data within the EU and not requiring cookies — meaning no consent banners needed.
Happenstance is built with privacy at its core. No cookies, no personal data collection, and EU-compliant data processing. You get deep product analytics without the legal headaches.
How they compare
| Feature | Happenstance | Plausible | Matomo | Pirsch |
|---|---|---|---|---|
| Auto event tracking | Page views only | Page views only | Page views only | |
| No cookies | Configurable | |||
| Click tracking | Automatic | Manual | Manual | Manual |
| Error tracking | No | No | No | |
| Self-hosted option | No | No | ||
| Starting price | $10/mo | $9/mo | Free (self-host) | $4/mo |
Detailed comparisons
vs Google Analytics
Replace GA4 with privacy-friendly, zero-config analytics.
vs Plausible
Go beyond page views with automatic product analytics.
vs Matomo
Skip the server management. Get analytics without infrastructure.
vs Pirsch
Same privacy standards, deeper automatic tracking.
vs Fathom
Privacy-first analytics with product-level depth.
All comparisons
See how Happenstance compares to every tool.
GDPR-compliant analytics in 30 seconds
No cookies. No consent banners. No personal data. Just one script tag.
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