Mixpanel is enterprise-grade but requires hours of SDK work. Happenstance gives you the same precision with one script tag—no code changes.
| Feature | Happenstance | Mixpanel |
|---|---|---|
| Setup Time | 60 seconds | ~1-2 hours |
| Code Changes Required | None | SDK + manual calls |
| Auto-Tracking | AI-powered | Manual instrumentation |
| Pricing Model | Per repository | Per event (MTU) |
| Starting Price | €29/mo | $20/mo (100K events) |
| Event Limits | Unlimited | Tiered pricing |
| Error Tracking | Built-in | Via integration |
| Funnel Analytics | Advanced | |
| Retention Cohorts | ||
| A/B Testing | Roadmap | |
| Mobile SDKs | Roadmap | iOS, Android |
1. Create account, configure project
2. Install SDK in your codebase
3. Read documentation, learn API
4. Manually instrument every event
5. Deploy, test, debug tracking
6. Hope you didn't miss any events
1. Connect GitHub repository
2. AI discovers events from your code
3. Add one script tag
4. Done. Smart tracking starts automatically.
No SDK. No code changes. No manual instrumentation.
The result? Both platforms track events. Happenstance saves you hours of setup and tracking survives UI refactors.
✓ You want analytics running today without writing tracking code
✓ You're tired of manually instrumenting every click and view
✓ You want €29/mo flat, not $2K+/mo at scale
✓ You want tracking that survives UI refactors
✓ You want errors + analytics in one tool
✓ You're a startup—speed matters more than advanced segmentation
✓ You don't want to modify your codebase for analytics
✓ You need enterprise-grade analytics
✓ You have complex segmentation needs
✓ You need mobile app analytics
✓ You want A/B testing built-in
✓ You need extensive third-party integrations
✓ You have a dedicated analytics team
✓ You're an established company with complex needs
Simple, predictable
Event-based