Mixpanel is enterprise-grade but requires hours of setup and SDK work. Happenstance is instant—merge a PR, start tracking.
| Feature | Happenstance | Mixpanel |
|---|---|---|
| Setup Time | < 60s | ~1-2 hours |
| GitHub Integration | Native (PR) | |
| Auto-Tracking | AI-powered | Manual SDK integration |
| Pricing Model | Per repository | Per event (MTU) |
| Starting Price | €29/mo | $20/mo (100K events) |
| Event Limits | Unlimited | Tiered pricing |
| Error Tracking | Built-in | Via integration |
| Funnel Analytics | Advanced | |
| Retention Cohorts | ||
| A/B Testing | Roadmap | |
| Mobile SDKs | Roadmap | iOS, Android |
1. Create account, configure project
2. Install SDK in your codebase
3. Read documentation, learn API
4. Manually instrument every event
5. Deploy, test, debug tracking
6. Hope you didn't miss any events
1. Connect GitHub repository
2. Merge the PR
3. Done. AI auto-tracks everything.
That's it. No SDK. No config. No manual work.
The result? Both platforms track events. Happenstance just saves you 2 hours of setup + ongoing maintenance.
✓ You want analytics running today (not after hours of SDK work)
✓ You're tired of manually tracking every click and view
✓ You want €29/mo flat, not $2K+/mo at scale
✓ You build on GitHub (it's your workflow already)
✓ You want errors + analytics in one tool
✓ You're a startup—speed matters more than advanced segmentation
✓ You want AI to handle tracking automatically
✓ You need enterprise-grade analytics
✓ You have complex segmentation needs
✓ You need mobile app analytics
✓ You want A/B testing built-in
✓ You need extensive third-party integrations
✓ You have a dedicated analytics team
✓ You're an established company with complex needs
Simple, predictable
Event-based
Get analytics set up in 60 seconds. No event limits. No surprises.
Get Started Free