Google Analytics tracks marketing metrics. Happenstance tracks product behavior—with AI-powered event discovery and zero code changes.
| Feature | Happenstance | Google Analytics |
|---|---|---|
| Setup Time | 60 seconds | ~30 min |
| Target Audience | Developers | Marketers |
| Code Changes Required | None | gtag.js setup |
| Auto-Tracking | AI-powered | Manual gtag() calls |
| Price | €29/mo | Free / GA4 360 ($$$) |
| Product Analytics | Built for it | Basic |
| Error Tracking | Built-in | |
| Funnel Analytics | AI-powered | Manual setup |
| SEO/Marketing Focus | ||
| Google Ads Integration | ||
| Privacy-Focused | GDPR-first | Complex compliance |
• How many people visited our site?
• Where do they come from? (traffic sources)
• Which pages get the most views?
• What's our bounce rate?
• How long do people stay?
Perfect for content sites, blogs, marketing campaigns
• Which features are users actually using?
• Where do users drop off in our funnel?
• What errors are blocking conversions?
• How do users navigate through our product?
• What's our feature adoption rate?
Perfect for SaaS, web apps, products with user flows
Different tools for different jobs. GA tracks traffic. Happenstance tracks product behavior.
✓ You're building a product (SaaS, web app), not a content site
✓ You care about user behavior, not just traffic sources
✓ You need to understand feature usage & conversion funnels
✓ You want errors + analytics in one place
✓ You don't want to modify your codebase for analytics
✓ You want setup in 60 seconds, not configuring GA4 for hours
✓ You want AI to discover events—no manual instrumentation
✓ You're focused on SEO and marketing
✓ You run Google Ads campaigns
✓ You need pageview-centric analytics
✓ You want free analytics (basic tier)
✓ You're tracking a content site or blog
✓ You need Google ecosystem integration
✓ You have a marketing team managing analytics
Predictable, unlimited events
Free with limits, or enterprise
Setup in 60 seconds. Built for product teams, not marketers.
Get Started Free