Skip the setup.
Start tracking now.
Amplitude is enterprise-grade analytics. But you shouldn't need a data team to understand your users. Happenstance gives you the insights without the complexity.
Happenstance
Zero-config
- 1 Add one script tag to your site
- 2 Done. Events are tracked automatically.
Amplitude
Traditional setup
- 1 Create workspace and project
- 2 Install Amplitude SDK
- 3 Define your taxonomy and tracking plan
- 4 Implement amplitude.track() for each event
- 5 Set up user properties and groups
- 6 Configure data governance rules
- 7 Build charts and dashboards
- 8 Train team on the interface
Amplitude is the gold standard for enterprise product analytics. Behavioral cohorts, journey mapping, experimentation—it has everything. But that power comes with significant complexity. You need a dedicated analytics team to get value. Happenstance is for teams who want insights, not another full-time job.
Feature Comparison
| Feature | Happenstance | Amplitude |
|---|---|---|
| Zero-config setup | ||
| Automatic event discovery | ||
| No code changes required | ||
| Event tracking | ||
| Behavioral cohorts | ||
| Funnel analysis | ||
| Advanced segmentation | Basic | |
| Data governance | ||
| Learning curve | Minutes | Weeks |
| Free tier | 10k events/mo | 10M events/mo |
| GDPR compliant |
Why teams switch
Teams switch from Amplitude when they realize only 2-3 people actually use it. The rest of the company asks those people for reports. With Happenstance, everyone can understand what's happening because the interface is simple and insights are delivered in plain English.
How to migrate from Amplitude
- 1 Add the Happenstance script tag — zero configuration needed.
- 2 Run both tools in parallel while Happenstance discovers your events.
- 3 Use custom names to align Happenstance events with your existing taxonomy.
- 4 Remove the Amplitude SDK and all amplitude.track() calls.
- 5 Reclaim the engineering time you were spending on tracking maintenance.
Who should use what
Choose Happenstance if...
You want insights without the enterprise complexity. Great for teams under 50 people who need actionable data, not a data warehouse.
Choose Amplitude if...
You have a dedicated analytics team, need advanced data governance, or require deep behavioral analysis with complex segmentation.
Integration Code
Happenstance (complete setup)
<script src="https://happenstance.click/v1/track.js"></script>Amplitude (just initialization)
import * as amplitude from '@amplitude/analytics-browser';
amplitude.init('YOUR_API_KEY');
amplitude.setUserId(userId);
amplitude.track('Button Clicked', {
button_name: 'Add to Cart',
product_category: 'Electronics',
});Amplitude is the right choice for enterprise companies with dedicated analytics teams. Happenstance is for growing teams who want to move fast without hiring a data scientist.
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No signup. No configuration. Just add one script tag and see your analytics instantly.
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