Amplitude is enterprise-focused with complex setup. Happenstance gives you precision analytics with one script tag—no code changes.
| Feature | Happenstance | Amplitude |
|---|---|---|
| Setup Time | 60 seconds | ~2-4 hours |
| Code Changes Required | None | SDK integration |
| Auto-Tracking | AI-powered | Manual SDK setup |
| Pricing Model | Per repository | Per event + MTU |
| Starting Price | €29/mo | Free → $49/mo |
| Event Limits | Unlimited | 10M/year free, then tiered |
| Error Tracking | Built-in | Via integration |
| Behavioral Cohorts | Basic | Advanced |
| Experimentation | Roadmap | |
| Machine Learning | AI insights | Advanced |
| Data Warehouse Sync | Enterprise |
Target: Large enterprises with data science teams
Setup: 2-4 hours of SDK integration + documentation
Pricing: Free tier (10M/year), then scales quickly with usage
Ideal for: Advanced ML-powered insights, complex behavioral analysis
Target: Developers and startups shipping fast
Setup: One script tag—AI discovers events from your code
Pricing: €29/mo flat for 5 repos, unlimited events
Ideal for: Instant insights without instrumentation burden
Both are powerful. Amplitude for enterprises with dedicated analysts. Happenstance for developers who want insights now.
✓ You want analytics live in 60 seconds without touching your codebase
✓ You don't have a dedicated data team (or time for manual instrumentation)
✓ You want €29/mo flat, not usage-based surprise bills
✓ You want tracking that survives UI refactors
✓ You want errors + analytics together (no integration needed)
✓ You're shipping fast—AI discovers events, you don't write tracking code
✓ You want simple insights without learning complex cohort queries
✓ You need enterprise-grade analytics at scale
✓ You want advanced behavioral cohorts
✓ You need experimentation platform
✓ You have a dedicated data science team
✓ You need data warehouse integrations
✓ You want ML-powered predictions
✓ You're an established company with complex needs
Simple & predictable
Usage-based
Get analytics running in 60 seconds. No credit card required.
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