Skip the setup.
Start tracking now.
Clarity gives you free heatmaps and recordings. But for structured event analytics — funnels, goals, error tracking — you need Happenstance.
Happenstance
Zero-config
- 1 Add one script tag to your site
- 2 Done. Every interaction tracked as structured events.
Microsoft Clarity
Traditional setup
- 1 Create a Microsoft/Clarity account
- 2 Add the Clarity tracking code
- 3 Heatmaps and recordings start automatically
- 4 No custom event tracking available
- 5 Need a separate analytics tool for event data
Microsoft Clarity is a free tool that provides heatmaps and session recordings. It's genuinely useful for understanding how users visually interact with your site. But Clarity is a visualization tool, not an analytics platform. There's no event tracking, no funnels, no goals. You still need Mixpanel, Amplitude, or Google Analytics for quantitative data. Happenstance gives you complete product analytics in one tool.
Feature Comparison
| Feature | Happenstance | Microsoft Clarity |
|---|---|---|
| Zero-config setup | ||
| Automatic event tracking | ||
| Click tracking | Structured data | Heatmaps |
| Form tracking | ||
| Error tracking | ||
| Session recordings | ||
| Heatmaps | ||
| Funnel analysis | ||
| Goal tracking | ||
| Privacy-friendly | ||
| No cookies | ||
| Free tier | 10k events/mo | Unlimited |
Why teams switch
Teams use Clarity alongside other analytics tools because it fills a specific niche — visual feedback. But running multiple tools means more scripts, slower pages, and more dashboards to check. Happenstance replaces the analytics half of that equation with automatic event tracking that requires zero code.
How to migrate from Microsoft Clarity
- 1 Add the Happenstance script tag for structured event analytics.
- 2 Keep Clarity for heatmaps if you still find them valuable.
- 3 Use Happenstance for funnels, goals, and quantitative product decisions.
- 4 Remove any other analytics tools that Happenstance now replaces.
- 5 Optionally remove Clarity later if structured data meets your needs.
Who should use what
Choose Happenstance if...
You need quantitative product analytics — event tracking, funnels, goals, and error capture. Structured data you can make decisions from.
Choose Microsoft Clarity if...
You want free visual insights — heatmaps and session recordings — and are okay using separate tools for quantitative analytics.
Integration Code
Happenstance (complete setup)
<script src="https://happenstance.click/v1/track.js"></script>Microsoft Clarity (just initialization)
<script type="text/javascript">
(function(c,l,a,r,i,t,y){
// ... Clarity snippet
c[a]=c[a]||function(){
(c[a].q=c[a].q||[]).push(arguments)
};
})(window,document,'clarity');
</script>
// Heatmaps and recordings only
// No event tracking or analyticsClarity is a great free complement for visual UX insights. Happenstance is the structured analytics tool you need alongside it — or on its own if you don't need heatmaps.
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