Skip the setup.
Start tracking now.
Heap pioneered auto-capture. But it's enterprise-priced and complex. Happenstance gives you the same automatic tracking at a fraction of the cost.
Happenstance
Zero-config
- 1 Add one script tag to your site
- 2 Done. Events are tracked automatically.
Heap
Traditional setup
- 1 Contact Heap sales for pricing
- 2 Create account and project
- 3 Install Heap SDK snippet
- 4 Configure data capture settings
- 5 Set up event definitions and labels
- 6 Build charts and dashboards
- 7 Train team on the interface
Heap was one of the first analytics tools to offer automatic event capture — and it's genuinely powerful. But Heap is an enterprise product with enterprise pricing. Getting started requires a sales call, and the interface has a steep learning curve. Happenstance takes the same automatic tracking philosophy and makes it accessible to everyone — no sales calls, no complex setup, no enterprise contracts.
Feature Comparison
| Feature | Happenstance | Heap |
|---|---|---|
| Automatic event capture | ||
| Zero-config setup | ||
| No signup required | ||
| Click tracking | ||
| Form tracking | ||
| Error tracking | ||
| Session replay | ||
| Funnel analysis | ||
| Retroactive analysis | ||
| Privacy-friendly | ||
| No cookies | ||
| Transparent pricing | $10/mo | Contact sales |
Why teams switch
Teams are drawn to Heap's auto-capture but frustrated by the enterprise sales process and pricing opacity. Happenstance offers the same core value — track everything automatically — but with transparent pricing starting at $10/month and a setup that takes seconds, not meetings.
How to migrate from Heap
- 1 Add the Happenstance script tag — auto-capture starts immediately.
- 2 Compare event discovery between Heap and Happenstance.
- 3 Customize event names to match your Heap event definitions.
- 4 Remove the Heap SDK when you're satisfied with the coverage.
- 5 Save significantly on your analytics budget.
Who should use what
Choose Happenstance if...
You want automatic event capture without enterprise pricing or a sales process. Perfect for startups and growing teams who want Heap-like auto-tracking at startup-friendly prices.
Choose Heap if...
You need session replay, advanced data science features, or are an enterprise team with the budget for Heap's comprehensive platform.
Integration Code
Happenstance (complete setup)
<script src="https://happenstance.click/v1/track.js"></script>Heap (just initialization)
<script type="text/javascript">
window.heap=window.heap||[];
heap.load("YOUR_APP_ID");
</script>
// Heap auto-captures clicks,
// but requires configuration
// to label and organize eventsHeap is a strong choice for enterprise teams with the budget for it and who need session replay alongside auto-capture. Happenstance is for teams who want automatic tracking without the enterprise overhead, sales process, or price tag.
Start tracking in 30 seconds
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